Privacy Policy for MatchKing Seasons
Effective Date: August 30, 2026
SweetLife Games ("SweetLife Games," "we," "us," or "our") respects your privacy. This Privacy Policy explains how information may be collected, used, processed, and shared when you use MatchKing Seasons (the "App").
By using MatchKing Seasons, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
SweetLife Games does not require you to create a MatchKing Seasons account or provide your name, email address, phone number, or other direct contact information in order to play the App.
However, MatchKing Seasons uses third-party services for features such as analytics, advertising, and consent management. Those services may automatically collect certain information when you use the App.
Depending on your device, settings, consent choices, region, and the services available to you, information collected may include:
- Device identifiers and other app- or device-related identifiers
- Advertising identifiers, where permitted
- IP address, which may be used to estimate general location
- App interactions and gameplay-related events
- Advertising interactions and information about advertisements displayed
- App launch and usage information
- Device and operating-system information
- Performance information
- Crash and diagnostic information
- Other technical information necessary to provide, secure, analyze, or improve the App and its advertising services
The specific information available to third-party services may depend on your privacy settings and whether you have granted applicable permissions.
2. Gameplay and Local Data
MatchKing Seasons may store gameplay information locally on your device.
This may include information such as:
- Level progress
- Scores
- Stars earned
- Player level and XP
- Campaign progress
- Ability inventory
- Rewards
- Daily reward progress
- Trophies
- Game settings and preferences
Locally stored information is generally used to operate the App and preserve your progress and preferences.
Deleting MatchKing Seasons, clearing its data, resetting your device, or changing devices may result in the loss of locally stored game progress if that information has not been separately backed up or synchronized.
3. Analytics
MatchKing Seasons uses Google Firebase services, including Firebase Analytics, to help us understand how players use the App.
Analytics information may help us understand matters such as:
- Which features are used
- Gameplay and level activity
- App engagement
- App performance
- Errors or unexpected behavior
- General usage patterns
We use this information to operate, maintain, troubleshoot, understand, and improve MatchKing Seasons.
Google may process information collected through Firebase according to Google's applicable terms and privacy practices.
4. Advertising
MatchKing Seasons uses Google AdMob and the Google Mobile Ads SDK to display advertisements.
Advertising services may process information such as:
- IP address
- Device identifiers
- Advertising identifiers, where permitted
- Advertising data
- Advertisement interactions
- App interactions
- Performance information
- Diagnostic information
This information may be used for purposes such as delivering advertisements, measuring advertising performance, preventing fraud and abuse, performing analytics, and improving advertising services.
Depending on your region, device settings, consent choices, and permissions, advertisements may be personalized or non-personalized.
5. Rewarded Advertisements
MatchKing Seasons may provide optional rewarded advertisements.
If you choose to view and successfully complete an eligible rewarded advertisement, MatchKing Seasons may provide an in-game reward or benefit.
Advertising providers may process information about the advertisement and your interaction with it in order to display the advertisement, determine whether it was completed, provide or validate rewards, measure advertising performance, and prevent fraud.
6. App Tracking Transparency
Where required by Apple, MatchKing Seasons may request permission through Apple's App Tracking Transparency framework before allowing tracking as defined by Apple.
You may allow or deny this permission.
You can review or change tracking permissions on your iPhone through:
Settings > Privacy & Security > Tracking
Declining tracking permission does not necessarily prevent advertisements from appearing. It limits access to certain information and tracking capabilities.
7. Consent and Privacy Choices
Depending on your location, MatchKing Seasons may display a consent or privacy message regarding advertising and data processing.
Where available, you may be able to review or modify certain privacy choices through MatchKing Seasons or through settings provided by your device or applicable third-party services.
You may also manage certain permissions through your iPhone's Settings app.
8. How Information Is Used
Information collected through MatchKing Seasons or its service providers may be used to:
- Provide and operate the App
- Save or manage gameplay functionality
- Understand how the App is used
- Improve gameplay and features
- Diagnose crashes and technical problems
- Monitor performance
- Display advertisements
- Measure advertising effectiveness
- Provide rewarded advertising functionality
- Prevent fraud, abuse, and security threats
- Comply with applicable legal obligations
We do not use information collected through MatchKing Seasons to directly sell physical products or financial services.
9. Third-Party Service Providers
MatchKing Seasons uses third-party services that may process information according to their own terms and privacy policies.
These services include:
Google Firebase
Used for analytics and related app services.
Google AdMob / Google Mobile Ads
Used to provide and measure advertising, including rewarded advertisements.
Google User Messaging Platform (UMP)
May be used to collect and manage advertising consent choices where applicable.
Apple
Provides the iOS platform, App Store distribution, device privacy controls, and other operating-system services used by MatchKing Seasons.
We expect third-party providers that process user information on our behalf to protect that information consistent with applicable legal requirements and their contractual obligations.
We encourage users to review the privacy information provided by these third-party services.
10. Data Sharing
SweetLife Games may share or permit processing of information by service providers when reasonably necessary to operate MatchKing Seasons and its features.
This may include providers of:
- Analytics
- Advertising
- Consent management
- App distribution and platform services
- Technical infrastructure and diagnostics
Information may also be disclosed if reasonably necessary to comply with applicable law, legal process, enforce our rights, protect users, investigate fraud or security issues, or protect the safety and integrity of MatchKing Seasons and its services.
We do not sell your directly identifying personal information, such as your name or email address, in exchange for money.
Certain advertising activities may be considered "sharing," "targeted advertising," or similar terms under some privacy laws. Where required, applicable consent and privacy choices will be provided.
11. Data Retention and Deletion
Gameplay information stored locally by MatchKing Seasons generally remains on your device until it is removed by the App, you reset the relevant game data, or the App is deleted.
Information processed by third-party service providers may be retained according to those providers' applicable retention policies and legal obligations.
If you contact SweetLife Games directly for support, we may retain your correspondence for as long as reasonably necessary to respond to your request, maintain support records, prevent abuse, resolve disputes, or comply with legal obligations.
You may contact us to request information about, correction of, or deletion of personal information that SweetLife Games controls, where applicable.
Please understand that SweetLife Games may not directly control information independently processed by third-party providers. Requests concerning information controlled by a third party may need to be directed to that provider.
12. Children's Privacy
MatchKing Seasons is intended for a general audience and is not specifically directed to children under 13.
We do not knowingly request that children under 13 provide personal information directly to SweetLife Games through MatchKing Seasons.
If you believe that a child has provided personal information directly to us in a manner inconsistent with applicable law, please contact us so that we can review the situation and take appropriate action.
13. Security
We take reasonable measures designed to protect information under our control.
However, no method of electronic transmission, processing, or storage can be guaranteed to be completely secure.
14. International Processing
Third-party service providers used by MatchKing Seasons may process information in countries other than the country in which you live.
Where required, such processing is subject to applicable safeguards and legal requirements.
15. Your Privacy Rights
Depending on where you live, you may have rights regarding personal information, which may include rights to:
- Request access to certain personal information
- Request correction of inaccurate information
- Request deletion of certain information
- Withdraw consent where processing is based on consent
- Object to or restrict certain processing
- Manage certain advertising or tracking choices
To make a privacy request concerning information controlled by SweetLife Games, contact us using the information below.
You may also use Apple's device privacy settings and any privacy controls presented within MatchKing Seasons to manage applicable permissions and choices.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to MatchKing Seasons, our service providers, legal requirements, or our privacy practices.
When we make changes, we will update the Effective Date at the top of this Privacy Policy.
We encourage you to review this Privacy Policy periodically.
17. Contact Us
If you have questions about this Privacy Policy, MatchKing's privacy practices, or a privacy request, contact:
SweetLife Games
Email: support@sweetlifegames.com
Website: https://sweetlifegames.com
For MatchKing support, visit: